Building an event on Facebook is simple and it's a value-added (BKA FREE) way to share your content with your friends. Add yourself as an attendee and it instantly adds your event to the newsfeed of your Facebook network. When people "Join" or "Maybe" use the event, it adds the event to their newsfeed, plus the "Going"/"Maybe" field uses the peer pressure/inclusion roots of Facebook's founding. Everyone wants to belong. Use this as a way to promote what's happening with your business and engage your fans.