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An App, A Soap Box and A Little Insight

Posted March 24, 2015

With Spring Break behind us, Nacogdoches is gearing up for a busy second quarter. While the SFA Lumberjacks were gathering national headlines in Katy and Portland (Axe 'Em!), there were some exciting events taking place in our state's capitol. South by Southwest has grown from a music festival into a music, film, interactive, technology and education spectacular that attracts visitors from all over the world. We didn't send emissaries to the actual events, but we did take some time to read up on the exciting marketing news generated in Austin during #SXSW.  

While several news items piqued our interest, we expect one story to top the news.

The release of Meerkat made "meerkatting" a thing. If you haven't been introduced to this free app that lets anyone stream mobile video live through their Twitter feed, then  you don't know anyone who's "meerkatted." If you're interested, download the app, link it to your Twitter account and prepare to broadcast your raw, unedited and uncensored video to your entire Twitter audience.  

Marketing in a digital age is more than a struggle to adopt new technologies. Emerging ways to reach a tech savvy audience call for consistent messaging and targeted communication. The crazy fast pace demands that the brands behind the story be both authentic and defined to remain relevant, and, if you haven't heard it before, that the messaging be consistent to build brand value.

At Point A Media and on panels across #SXSW,  folks agree that investing in content marketing is a sound strategy. Think about what your audience wants to read, watch, respond to and will share. Make sure your content is engaging enough to keep your audience coming back for more, appropriate for the social platform through which it's broadcast, and (surprise!) consistent with your brand's messaging across all media.

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