Social Media

It's time to remember why you jumped on the digital train so you can keep from falling behind your constituents. Facebook Post for U.S. Senator Kay Baily Hutchison at SFASocial media is a live, evolving and reactive method of socializing with your target audience. We help clients develop strategies for  posting relevant and timely news that interests fans and engages sharing. Point A Media harnesses social media for minor and major market research, tracks engagement and translates what it means for your brand.

Social media campaigns are about more than "Likes." Traditional media measuremBryan Davis MD on Facebookents such as reach and frequency are at play in this new media frontier and Point A Media's extensive experience in valuing return on investment helps us create strategies for our clients to use third-party social media to showcase the bigger picture.

We emphasize a a constant focus on backlinks to a controlled web presence, because social media tools are third-party products.

NacGI Facebook Screenshot

The world has access to Facebook, Instagram, TikTok, Snapchat, Twitter, Pinterest, Tumblr, Blogger, StumbleUpon, LinkedIn and hundreds of other social media applications now, but our clients don't own or control interest in these companies. They could all be gone tomorrow.

We work with our clients to make sure their official websites contain all of the information shared through third-party networks.

Blueberry Bluegrass Concert in the Park Facebook Page2022 Blueberry Bluegrass Concert in the Park presented by Rex Perry Autoplex
In the seven weeks we took over the Blueberry Bluegrass Concert in the Park Facebook page, we gained 167 new likes and follows. We reached 70,200 individuals (a 24.73% increase over last year) and had 4,126 page visits (a 186.93% increase).

Notable cities reached through Facebook include Lufkin, Tyler, Houston, Appleby, Douglass, Austin and Shreveport. While residents in United States did make up 96.4% of our audience, we also reached a few individuals in Canada, Brazil, Czech Republic, Finland, France, Germany, Philippines, Russia and United Kingdom.

Our Facebook event page for the 2022 concert reached 16,078 people and garnered 1,008 event responses. Our audience included a wide range of ages with the majority falling in the 35 to 44-year-old range. The 55 to 64-year-old range was a close second followed by 45-54. The overwhelming majority of those reached were women living in Nacogdoches County.


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