It's time to remember why you jumped on the digital train so you can keep from falling behind your constituents. Social media is a live, evolving and reactive method of socializing with your target audience. We help clients develop strategies for posting relevant and timely news that interests fans and engages sharing. Point A Media harnesses social media for minor and major market research, tracks engagement and translates what it means for your brand.
Social media campaigns are about more than "Likes." Traditional media measurements such as reach and frequency are at play in this new media frontier and Point A Media's extensive experience in valuing return on investment helps us create strategies for our clients to use third-party social media to showcase the bigger picture.
We emphasize a a constant focus on backlinks to a controlled web presence, because social media tools are third-party products.
The world has access to Facebook, Twitter, Pinterest, Instagram, Tumblr, G+, Blogger, Bit.ly, StumbleUpon, LinkedIn and hundreds of other social media applications now, but our clients don't own or control interest in these companies. They could all be gone tomorrow.
We work with our clients to make sure their official websites contain all of the information shared through third-party networks.