Branding

Every big picture has a lot of little details, and we enjoy obsessing over little details. Our proven Point A Media Process starts with Discovery and develops into The Big Idea, which leads to really great things for our clients. We love adapting, enhancing and creating visual summaries (logos) that allow each client to clearly communicate their purpose, history and mission.

 

Better brand building begins at Point A Media.

 

Bela BRand logo

The Bela BRand logo demonstrates Bela BRand as a reflection of BRazil. The straight line adds interest and adopts the streamlined, modern brand characteristics. Using the line to represent a mirror, this logo has a "through the looking glass" appeal. Stepping into Bela BRand transports the customer to Brazil.

The logo colors  - "Little Black Dress" black and sunkissed bronze - let it blend with every shade in the bright palette of colors Bela BRand features.

The san serif fonts are contemporary, but friendly and accessible. The fonts give the logo a current appeal and the familiar text treatment adds additional credibility to the brand.


Pour And Explore

The Lufkin Convention & Visitors Bureau and Brookshire Brothers developed an exciting new series of events inviting wine learners and wine connoisseurs to visit Lufkin. The first event sold out! Thank you for choosing Point A Media as your partner to develop the Pour & Explore logo and promotional materials!


3220 North

 

3220 North is home to destination retail and community-amenity focused student living. The name is a simple, but upscale way to sell the location. The inspiration came from Miami-style art deco - get drivers' attention design - and called for lettering with bold/graphic numbers. We refer to the location as “Thirty-two twenty,” and intend that connecting the address with the name will increase search engine optimization. This name also helps the retail with the direction of North Street and the idea that it’s both a destination and a residence.

Circles have high context meaning in design, representing inclusion, wholeness, centering, completion and focus. To lighten the logo design, the central band is shown as open (giving space to let others into the circle of the community established at 3220 North). The serif font is strong, friendly, could read collegiate/athletic, and possesses influence of the deco approach reflected in the building redesign with dropped axis lines strongly illustrated in the "2" and "H." The center chevrons point north to cue the destination, and the addition of a third chevron element hints at pine trees, subtly anchoring this lively new living space in East Texas. Other graphic elements repeat in threes to build the destination as a brand where visitors can live, shop and work.


 

Nacogdoches Golf Tournament

The Blueberry Bluegrass Concert in the Park presented by Rex Perry Autoplex was designed to extend the 26th Annual Texas Blueberry Festival presented by Brookshire Brothers. Adding to this already popular local event significantly increases the festival's economic impact by welcoming visitors from far and wide to spend an extra day (and hotel night) in Nacogdoches. Using a traditional palette of red, white and blue positions this event as a family-friendly, American as [blueberry' pie event. Traditional block lettering with a stamped appearance gives the logo an immediate/time-sensitive appeal reminiscent of classic concert posters. The banjo icon epitomizes the signature bluegrass sound and creates a natural curve to highlight the event's presenting sponsor. The soft branches of blueberries help tie the event to the annual festival.


Wingate Architectural Millwork Company Logo

This logo defines "Wingate" as a signature brand — a name that represents quality with a flourish that speaks to the customization Wingate Architectural Millwork Company offers clients. Cursive fonts like the one used in "WINGATE" elicit emotion from the personalized expression that comes with the handwritten word.

This logo speaks to the organization's individuality. The cursive style is slightly traditional, but slanted forward to evoke speed. This font plays with angles, curves and shapes that give prospective clients the idea that Wingate can create anything clients can imagine.

"ARCHITECTURAL MILLWORK" is defined by a structured, san serif font that speaks to the state-of-the-art facility in the company operates. Adding no flourish to "ARCHITECTURAL" shows that Wingate takes the technical side their business very seriously. 

Including the circular saw as the "O" in "MILLWORK" illustrates Wingate's hands-on approach to the work the company does. While products are engineered in a modern way, Wingate's hands-on craftsmanship sets the company apart.

Wingate's new logo employs unfinished, raw wood tones that grow into a rich, warm, elegant finish. Neutral colors evoke sophistication and  bring a feeling of warmth and wholesomeness to designs. Brown tones are commonly associated with the earth, wood and stone. Brown also speaks to dependability and reliability. Beige has the warmth of brown and the coolness of white, and, in most instances, beige is seen as a conservative color. In this application, the beige foundation lends a refined and traditional feeling to the overall design.


Nac G.I. Consultants Logo

Point A Media developed a new logo for Nacogdoches G.I. Consultants that combines a strong graphic element with a crisp, modern wordmark to create an instantly recognizable visual identity. The icon incorporates the letters "G" and "I" in the shape of the universal stick figure symbol. It signals that Nacogdoches G.I. Consultants is THE place to receive G.I. care. The logo uses a modern typeface that is both clean and understated, portraying a quiet, reassuring confidence. "G.I. Consultants" is set off in the darker blue, tying it visually to the graphic and positioning it as the prominent service conveyed by the organization.


Furniss Family Medicine

 

 

 

 

 

 



The all-new Furniss Family Medicine brand shines — from the logo to the paper system, to billboard and print, in black and white and in color. This logo shares some of the details about what makes Furniss Family Medicine different. The text “Family Medicine” serves as the foundation of the “Furniss” name; underlining the motivation for all the team does and who the practice serves. Wrapping the logo in a box showcases the fact that Furniss Family Medicine patients — of all ages — can be cared for in one place. The mirrored “F” icon is showcased in multiple applications. It represents Furniss Family Medicine's partnership between patient and physician — a model of participatory medicine that involves patients in the care process.


Silver Spring Logo
Silver Spring started at Point A when developing the brand for their soon-to-open facility in Abilene, Texas. This flowing wordmark branches into a swirling graphic that evokes motion and liveliness. Silvery-gray was a deliberately obvious color choice that is buoyed by a fresh, vibrant and sleek blue. The calligraphy typeface suggests hand lettering, which personalizes the name "Silver Spring," while maintaining a distinct visual identity. The slab serif typeface used for the positioning text: "Rehabilitation, Health, Living," is an update of the common typewriter font. Accessing the familiarity of this typestyle,  anchors this fluid logo, creating a modern, but comfortable design.


The identity for North Village Market, an exciting new development in Nacogdoches, communicates the legacy, experience, savvy and vision behind the project – independent of the literal aspects of the brick and mortar development. The name further separates the development from existing retail locations, while serving as a foundation for building an inclusive, family-oriented, welcoming, trustworthy and fully-supported brand that appeals to both potential tenants and future visitors. This logo is very representational and retro, yet the style is quite mainstream. It appeals to a broad range of prospective tenants and shoppers with a polished but homegrown feel. Small-town values meet family traditions in this hand-stitched seal of quality representing the founding family’s stamp of approval.


Nothing represents this iconic venue more prominently than the neon signage, complete with period accent scrollwork, that warmly welcomes all who visit charming downtown Lufkin. Branding this landmark as “The” Pines immediately identifies it as “The” one and only facility of its kind, “The” premier entertainment venue in the heart of East Texas and “The” place to be. The Pines logo commands immediate recognition and nostalgia. Parents and grandparents alike will want to recreate their favorite experiences with their kids and grandkids. Let’s start making new memories at The Pines!


SEA50N logo

 

 

 

 

 

 

 

 

Stephen F. Austin College of Fine Arts' 50th anniversary season of the University Series was more than a golden anniversary for the program; it was a year-long celebration of 50 years of bringing world class art to East Texas. The series logo needed to draw on this history, while promoting the program's advancement from its first season of two shows to more than 25 events (art exhibitions, concerts and theatrical performances presented by the Schools of Art, Music and Theatre, plus the Children's Performing Arts Series). Printing in matte metallic gold ink on white provided a major update to the traditional anniversary gold sheen and created a modern palette for these very special engagements.


Lufkin CVB Logo

 

 

 

 

 

 

 

 

 

 

Lufkin, Texas is nestled in the piney woods along the Angelina river. This logo concept focuses on the city's name and highlights nature with the palette of soft brown and variant greens. This logo is simple, modern and clean and will show well across a wide variety of media. This logo separated “Convention and Visitors Bureau” to help the organization redefine its brand as a separate entity, independent from the Chamber or other travel organizations in the area. The tree has depth and the modern take on the leaves accents progressive opportunities. This is also elegant and sophisticated, but still friendly and whimsical so it could read well in an upscale publication or on a family-friendly web site


Mast Motorsports Logo

 

 


Mast Motorsports is a lean, mean street, water and air machine engine builder. This logo has motion, speed and metal - everything the company delivers.


Nacogdoches Azalea Trail Logo

 

 

 

 

 

 

 

 

 

 

The Nacogdoches Convention & Visitors Bureau welcomes thousands visitors from around to world to explore the Nacogdoches Azalea Trail. This logo sets the tone for the annual events surrounding the colorful explosion of spring in East Texas. Vibrant pinks, rich reds, warm oranges and snowy whites decorate neighborhoods and the largest azalea garden in East Texas on the campus of Stephen F. Austin State University.


Paniolo Adventures Logo

 

 

 

 

The Big Island, and especially North Kohala, is the home of the paniolo (Hawaiian cowboy).  is the Premier Open Range Horseback Riding operation on the Big Island. In riding the open range of the Ponoholo Ranch, Paniolo Adventures guests get to experience what it was like to be a paniolo in the old days of North Kohala. The red lei lehua on the hat in the Paniolo Adventures logo is the traditional lei worn on the hats of the paniolos of the Big Island.


Nacogdoches Memorial Hospital Logo

 

 

 

 

 


As the major healthcare provider in Nacogdoches, people are at the center of Nacogdoches Memorial Hospital. In celebration of their 70th anniversary, Nacogdoches Memorial Hospital unveiled a new logo, representing "The New Look of Excellence in Healthcare." The logo was updated again in 2015 to highlight the legacy of caring for Nacogdoches for generations and reflect the hospital's continuing commitment to innovation.

Left Figure: Represents the employees, staff, healthcare providers and volunteers at Memorial. Our employees are our largest asset, providing exceptional care to the community and our patients.

Middle Figure: Represents the patient as our number one priority. Its placement in the center as the largest of the three figures depicts it as such.

Right Figure: Represents the community we strive to serve. As an integral part of Nacogdoches County, Memorial Hospital is  extremely involved in all aspects of community service.

Patients and their families have long been represented in the focus of Memorial’s logo. Although each figure represents a separate group, they are shown united towards a common goal of excellence in healthcare.


 

 

 

 



This logo promotes energy and happiness - the strong roofline denotes a safe haven, while the heart and figure represent the caring and stimulating environment of home. The traditional serif font, paired with a playful image, evoke a balanced experience of structure and opportunity. The graphic is placed between the words to signify the orderly, safe environment the St. Giles caregivers provide.


Coastal Plains Logo

 

 

 

Coastal Plains' icon is strong and reflects an active, team-oriented service company. The logo also also includes the scale of services provided to the industry and gives prospective clients a feeling of belonging, security and establishment. Service, readiness, experience and access are vital to all business relationships and the mark illustrates this story for prospective clients with a solid, Texas centered brand that can be used in multiple applications - from frac tank stickers to mud flaps.


Active Angelina Logo

 

 

 

In addition to representing the natural, active, moving, physical, progressive, motivational, informative, environmental and conscious image, the Active Angelina logo was also developed to resonate in key community demographics, specifically persons ages 20-49. The brand should also stand alone – with a recognizable icon. Point A Media recommended a distinct palette of blue and green. Representing the brand using just two colors simplifies the logo and makes the effort seem uncomplicated – furthering the accessibility idea. This logo is friendly, active and nods toward the natural elements Angelina County offers. The “A coin” icon features paths that represent the walking, biking and hiking trails; rivers; and of course the strong roots of mature trees that a such a big part of Angelina County’s natural beauty. The round shape is all-inclusive and symbolizes the group efforts coming together to make the project whole. The font is strong, with soft, accessible edges, and italicized to signify forward motion.


YULE Love Lufkin Logo

Lufkin Convention and Visitors Bureau is celebrated the Christmas season with a fabulous four-day festival. 2015 marked the first-ever Yule Love Lufkin celebration. Point A Media worked with the Lufkin CVB to develop the event name and a logo that complements existing graphics used to promote the city as a year-round destination for visitors of all ages.


Furniss Direct Health

Furniss Direct Health offers direct primary care for patient members. This logo references the established Furniss Family Medicine brand, while creating an independent identity for the new service.


 

Hydrex Drone Division

They aren't birds, they aren't planes... Up, up in the air, be on the lookout for Hydrex Environmental's all-new super Drone Division. This logo uses a modern custom font for "DRONE" that mirrors the cut elements shown in the stylized fixed-wing drone icon. We italicized "DRONE" to illustrate the speed that defines the instant capture technology, Hydrex Environmental's attentive team service, and quick project turnaround.

                 
© Point A Media, Inc      2908 Westward Dr.      Nacogdoches, TX 75964      936.568.9200