A Sell Out Success

Posted 07/26/2016
An invitation to attend an event isn't necessarily enough to get guests to go out on a weeknight. Adding a chef-driven menu with wine pairings may pique the interest of prospective guests, but it takes a truly unique event to attract people to an outside event on a summer evening in Texas.  

The right branding convinced foodies across the region to take a chance on the inaugural Lufkin's Farm Feast. The event sold out in just six hours.   

"Lufkin's Farm Feast is about sharing a meal and some special time with family and friends while celebrating the abundant bounty of our East Texas farmers," said Tara Watson-Watkins, executive director of the Lufkin Convention and Visitors Bureau.  

The Lufkin Convention & Visitors Bureau and partners in Lufkin's Farm Feast worked together to carefully construct the guest experience - aligning every aspect of the event with the brand promise of a locally-sourced, snappy-casual, farm-friendly, fine dining experience. From a branded web page to branded menus, glasses and branded aprons on the servers, guests were reminded where they were and what was being delivered.  

The summer event was so successful, a second event was planned for October 27 at Angelina County Farmers Market.

This event sold out in less than two hours.  

Partners in Lufkin's Fall Farm Feast include the Angelina County Farmers Market, Kennerly Farms, Brookshire Brothers, Tomé Catering and the Pineywoods Herb Farm.  

How are you delivering on your brand's promise? Can you duplicate the successes you celebrate?  What can you do to further align customer interactions with your brand? What touch points can be added to your circle of service to make sure your customers remembers your business for the experiences you seek to construct?  

Are you in need of advertising? Do you aspire to attract an audience and accentuate your appeal? We admire your ambition; allow us to assist. We can advise you on ways to amass attention and we can help you take advantage of every avenue that augments your acclaim.  

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