Spring fever calls for outdoor advertising!

Posted 04/25/2012
A campaign is more than the idea, design and media. The right mix of broadcasting, promoting and repeating your message keeps you competitive; add in awesome creative and it gives you an incredible market edge.   If your business is seeking impact, outdoor advertising can stretch your brand beyond 140 square feet. Outdoor advertising is a terrific marketing tool that contributes to the overall reach of a good campaign. This medium gives prospective customers the idea that your business is everywhere, and that your brand has both foundation and stability.    

The average American is in a car 2-3 blissfully captive hours a day. Outdoor advertising reaches people where they live, work and play – on the go and in motion. It cannot be turned off or put down. Plus, while your prospective customers are already on the go, why not give them a good reason to head straight to your door?    

Outdoor advertising has options; it is no longer limited to the papered or painted sign on the side of the road. Outdoor advertising – like many other things – has gone digital, giving businesses the opportunity to reach people with a dynamic message.

Do you own a grocery store with a Thursday special on your deli fried chicken? Post it on Thursday. Are you an allergist promoting a daily pollen count? Update your message with a daily pollen forecast. Are you with a Convention & Visitors Bureau hosting a full month of events? Give each event a billboard in your rotation?    

Seeking more options? Outdoor advertising includes mobile image projection; event domination; building illumination; mobile billboards; buses; vehicle wraps; bus shelter posters; ad rails in commuter trains and tunnel; taxi tops, and more. Only imagination limits the choices and combinations that are available.    

Used effectively, outdoor advertising also is proven to provide businesses with direct sales lifts, increase brand awareness and drive the effectiveness of other marketing vehicles in a campaign.    

We're excited. You excited? We're excited. Let's roll. Drop us A line at 936.568.9200 or info@pointamedia.com.    

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